WELCOME TO THE

SODA SHOP!

A shopping cart filled with bouquets of colorful flowers, including pink globe amaranth and yellow and purple flowers, with greeting cards and bottles of wine or champagne.

Former New york city bartenders are behind Dirty Pop NYC, where we believe non-alcoholic drinks should still be a whole experience. Big flavors, candy-covered garnishes, and a little chaos—served up across the city.

Three women smiling and posing for a photo in a store or cafe, holding drinks with pink straws. The background includes shelves with various products and a wooden cabinet.

Dirty Pop NYC was born out of Julia Jean Media, our parent company, as a way to bring our creative and social-first approach into the real world. We started creating founder-led content and building proof of concept online, then realized there was something even more exciting about getting out from behind the screen and creating experiences people could actually be part of. Dirty Pop NYC became our way of getting in front of brands, meeting people IRL, and creating the kind of memorable moments that make great content naturally—not because we're glued to our phones, but because we're actually there for the experience. At the end of the day, we want to make drinks people remember and be part of the moments worth remembering.

A young woman with brown hair in a ponytail, wearing a white t-shirt, denim shorts, and sneakers, standing in front of a pink table with various drink bottles and cups, holding a pink drink with a straw and giving a thumbs-up gesture, in a modern indoor setting.

More Than Just a Beverage Bar.

Dirty Pop NYC creates custom non-alcoholic beverage experiences for weddings, corporate events, office gatherings, brand activations, Bar & Bat Mitzvahs, premieres, and celebrations across NYC. We combine creative drinks, custom menus, candy-covered garnishes, and hands-on service to make the beverage experience part of the event—not an afterthought. Whether we're popping up at a brand activation or serving drinks at a wedding, we care about creating something people actually want to experience, photograph, and remember.

Built for Real-Life Moments.

We’re not here to hand you a generic drink and disappear. Dirty Pop NYC is about getting people off their phones, into the moment, and around something fun together. Every event is an opportunity to create a memorable experience—for the people attending, the brands hosting, and the moments that happen in between.